New OWN Show “Lovetown, USA” Helps Singles Find Love

Modern Matchmaker Paul Carrick Brunson Set to Host

Oprah Winfrey wasn’t lying when she said she’d put in work to save her television channel. As part of the Oprah Winfrey Network’s committment to attract more Black viewers, she’s launching a new show called Lovetown, USA.


After a nationwide search, OWN and BBC Worldwide Productions have selected Kingsland, Georgia, to be transformed into Lovetown, USA. Two expert matchmakers including the real-life “Hitch,” Paul Carrick Brunson, and Kailen Rosenberg, with more than 200 successful marriages to her name and hailed as a true “love whisperer,” will take over Kingsland for 30 days, helping eight singles embark on a journey to find true love in their own backyard.

From the local mayor to restaurateurs, bosses and even married couples, everyone in the town will be involved. This one-of-a-kind social experiment is the biggest dating challenge in TV history—examining the effects love can have on the DNA of one American community.

It seems like Oprah is trying a different format with this new show and it might just work for her. Paul Carrick Brunson is an excellent choice for a host as a modern day match maker, with a regular column in ESSENCE. Sounds like it’s going to be an interesting show to watch, I’m in.

For more on Lovetown, USA visit

Do you think this new show is a step in the right direction for OWN?

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